European Rally Championship and it’s promoter Eurosport Events are bringing rallies even closer to fans and public all over the continent. For this year, European Rally Championship and Intercontinental Rally Challenge are combined into single series, and this concept already gained praise for it’s attention to key areas, such as interactivity, communication with fans and excellent use of social networks. All that, combined with live TV broadcast, and it’s easy to see how and why European Rally Championship and it’s events are gaining popularity.
This successful concept will be futher extended in Azores, when SATA Rallye Açores receive extended live TV coverage of several special stages – but that’s not all! To take it even further, stages will not only be available on Eurosport TV channel, but also on it’s online player, on Azores’ local TV and, best of all, on ERC’s official website!
My only conclusion is that Eurosport Events really listened to it’s fans, many of whom are not able to watch Eurosport on TV, and live stages on Internet were very high on list of fans’ demands. Great response – one can only hope World Rally Championship can produce similar concept sometime soon.
More detailed overview of SATA Rallye Açores live TV in the official press release below.
Digital push brings Açores stages live to the ERC website
The coverage of the FIA European Rally Championship’s visit to the Açores later this month has stepped up another gear with confirmation that a further two stages will be shown live – and free of charge – on the internet.
For the first time ever, the ERC’s official website, www.fiaerc.com, will show live coverage of the two Feteiras stages of SATA Rallye Açores on Friday 26 April. This will be in addition to the four stages being shown live on Eurosport and RTP Açores announced previously.
The live coverage of the 7.54-kilometre Feteiras stage will be available through a dedicated section of the ERC website. This area will also include links to the ERC’s live timing service and Radio ERC, which will provide interviews with drivers just seconds after they complete the stages, plus additional updates and information.
“Showing these extra two stages live will only enhance the excellent coverage we already have planned from the Açores, which is a truly incredible place due to the magnificent landscape,” said François Ribeiro, the Motorsport Development Director of ERC promoter Eurosport Events. “By making this footage available on the ERC’s official website for free, more people than ever before will be able to watch the dramatic action and the serious competition ahead in the ERC.”
Ranked as one of the most spectacular events on the ERC calendar, SATA Rallye Açores is famed for its stunning scenery and demanding gravel stages, which work their way through lush countryside on the island of São Miguel in the mid-Atlantic. Formula One race winner Robert Kubica, rising star Craig Breen, ERC title leader Jan Kopecký and top female competitor Molly Taylor are among the drivers contesting the 19-stage event.
SATA Rallye Açores LIVE broadcast schedule*
Friday 26 April 2013
SS7: Feteiras 1 (7.54kms): 14:00hrs-14:30hrs (www.fiaerc.com)
SS8: Sete Cidades 1 (23.97kms): 14:30hrs-15:30hrs (Eurosport, RTP Açores)
SS11: Feteiras 2 (7.54kms): 18:30hrs-19:00hrs (www.fiaerc.com)
SS12: Sete Cidades 2 (23.97kms): 19:00hrs-20:00hrs (Eurosport, RTP Açores)
Saturday 27 April 2013
SS14: Tronqueira 1 (21.33kms): 12:15hrs-13:15hrs (Eurosport Player, RTP Açores)
SS19: Tronqueira 2 (21.33kms): 19:00hrs-20:00hrs (Eurosport)
* All timings are CET and subject to final confirmation.